Out of the 50 websites analyzed, the table below shows the top 10 websites that have the highest percentage of unique page titles on their website pages.

Good practices to page title tags:

• Accurately describe the page's content - Choose a title that effectively communicates the topic of the content of the page.
• Create unique title tags for each page - Each of your pages should ideally have a unique title tag, which helps Google know how the page differs from the others on your site.
• Use brief, but descriptive titles - Titles can be both short and informative. If the title is too long, Google will only show a portion of it in the search result.

Avoid:

• choosing a title that has no relation to the content on the page.
• using default or vague titles like "Untitled" or "New Page 1".
• using a single title tag across all of your site's pages or a large group of pages.
• using extremely lengthy titles that are unhelpful to users and stuffing extra keywords in your page title.

Duplicate Content/ Meta Descriptions and Page Titles

There are a few types of duplicate content. In this study I looked at both the meta descriptions and page titles.

Many times this issue is unknowingly created by repeating the brand name on each page as the page title or just reusing one meta description for all pages on a site. Search engines will see the duplicate meta descriptions and sometimes conclude that a page is a duplicate before they get to the actual page content. This happens more often when there isn't a lot of supporting text on the page.

Besides giving search engines the wrong impression about your site, you're missing a key opportunity to optimize this page for a search phrase that can bring good qualified traffic to your site.

Web Page Title. Critical.

If you are building a site, it might be the web page title that will pick up the search bot gaining a great position within the search listing. Everyone who has a website wants to be placed high within the page ranking of the search listing. It is said that those whose site links are on the first page and within the top ten listed have the best chance of gaining exposure or clicks.

You must use keywords within the web page title, those keywords or word phrases that will cause interest and bring them into your online business site. If you have a title that is relevant to the keyword they used to bring up the results that might cause them to stay on your site. If you have site content that is relevant to the title, this will intrigue them to know more about your web page.

Your web page title should not be stuffed in an obvious way in an attempt to gain top ranking positions, this will turn off most users. You web page title should be no more than 64 characters in length, as stated by the W3C or the World Wide Web Consortium. The W3C helps to develop standards for the web. They are standards that are universal to all those who develop on the web and they seek to create uniformity for users and developers.

When creating a web page title, it is suggested that you create captivating titles that will peak interest in your site. You might want to use a combination of any of these symbols to make your titles stand out, like:

• Asterisks
• Brackets
• Parenthesis
• Exclamation points
• Or any other special characters

But, when you are putting together a web page title and you are creating a professional website, use tact. You will not want to use any characters that your potential customer might find that look cheap or gaudy. This will have an affect on their opinion of you company and it might be negative due to your overuse of creativity when you designed the page title.

If you type an ASCII or other special characters within your web page title, most search engines will show them correctly. Special characters like the ™ or the ® symbol will display within the titles of your web pages. ASCII or the American Standard Code for Information Interchange.

ASCII characters are when you use a combination of  a set of coding characters or numbers in sequence and they will in return print out letters for you. If you would like to use any of special characters that aren’t usually on the keyboard, you will have to find their ASCII sequence to see them in print on your computer.

There are many options to a web page title, but your main objective is that it should be attractive, professional, and eye catching. It should most importantly hold the keyword or key phrases that will result in the best search engine optimization.