Search Engine Rankings and Missed Opportunities
With this exercise, I found the number of different keyword terms that point to a website when a searcher performs a search in Google. These keywords are ranked in the top 20 searches on Google. For example, the same website may rank #1 for the keyword term “Chicago Real Estate” , # 5 for Real Estate in Chicago” and # 19 for “Homes for Sale in Chicago."
Did you ever check how many relevant keywords your site has in order to rank high enough and be in the Google Top 20?
Using the information obtained from your SEO analysis and building a semantic core, you can find out how well a site is optimized for specific search requests.
Out of the 50 websites analyzed, these are the top 10 websites that have the most keyword terms that rank 1-20 on Google.
| NUMBER OF KEYWORD TERMS RANKED | REAL TRENDS RANKING | COMPANY NAME |
| 23,891 | 10 | GMAC Real Estate - Company Owned Operations |
| 7,811 | 1 | NRT LLC |
| 4,714 | 18 | Prudential Douglas Elliman Real Estate |
| 4,330 | 4 | Crye-Leike Realtors |
| 2,075 | 12 | John L. Scott Real Estate |
| 1,725 | 7 | Hanna Holdings, Inc. |
| 1,390 | 3 | The Long & Foster Companies, Inc. |
| 1,013 | 45 | Northwood Realty Services |
| 842 | 40 | Prudential Georgia Realty |
| 818 | 11 | Ebby Halliday, Realtors |
Have you checked your keywords lately? Through who’s eyes are you seeing them? … Yours or a typical searcher’s eyes? Keywords must be your websites foundation.
Search Engine Rankings and Missed Opportunities
If the web has become the new marketplace for Realtors, the need of the hour is search engine ranking that will bring the traffic to their site. They need to have the very possible rank they can achieve within the user’s search results. This might gain them a place on the first three pages of the search findings, gaining them more traffic. Users trust search engines decisions for them. Users usually don't question the validity of Google’s picks.
That top spot or near it in the search engine ranking is the goal of every website on the web, but only a few are chosen. It is up to the web designer to make sure that your Realtor website is made of the ‘right stuff’ to increase your chances of making it. Your site has to have certain aspects within it to make it Google bot search friendly. It has to have those aspects that will give the bots what they need and overall that is a quality site.
To gain better search engine ranking, you must have a site with links that work and they need to work fast. The faster that they load for the search bots the more they will use them. Of course, sites that work really fast isn’t the be all for those sites that get ranked high. It would of course also help to have great SEO or search engine optimization.
Those sites that have great SEO are more prone to having high search engine ranking and will show up more often in result findings. There are several things you can do to increase your ranking, including using keywords throughout your web pages. It is said to be the best practice to use keywords or keyword phrases within the title of the page. Those who opt to use the keywords within their meta description tag, will improve their chances even further. If you are a site owner who uses the keywords within that pages content in a natural way, this will help your chances when it comes to SEO.
If search engine ranking is the objective of all Realtors and websites overall, then what can you do to make sure yours rank very high? Well, there are many factors that will determine this, but there are some within your control like "how many links are inbound to your site." Do you have links within your website that don’t work? A broken link or two can make you lose a better spot in the result findings. Those sites that score much higher are probably those that pass when it comes to site validation.
To increase your search engine ranking, you should use the W3C or World Wide Web Consortium’s site validation tool. They have a web page that checks for coding errors. Those pages that have errors should correct them for the sake of the search engines. If you have a site that all pages are error free this will increase your ranking.
The search engine ranking can be on the front page of the search results if you are willing to optimize your site in ways that are natural, and where you don’t overuse keywords. Your site's content should make sense to the reader because they will stay on your page if it does and may also even decide to do business with you--which is the ultimate goal.
That top spot or near it in the search engine ranking is the goal of every website on the web, but only a few are chosen. It is up to the web designer to make sure that your Realtor website is made of the ‘right stuff’ to increase your chances of making it. Your site has to have certain aspects within it to make it Google bot search friendly. It has to have those aspects that will give the bots what they need and overall that is a quality site.
To gain better search engine ranking, you must have a site with links that work and they need to work fast. The faster that they load for the search bots the more they will use them. Of course, sites that work really fast isn’t the be all for those sites that get ranked high. It would of course also help to have great SEO or search engine optimization.
Those sites that have great SEO are more prone to having high search engine ranking and will show up more often in result findings. There are several things you can do to increase your ranking, including using keywords throughout your web pages. It is said to be the best practice to use keywords or keyword phrases within the title of the page. Those who opt to use the keywords within their meta description tag, will improve their chances even further. If you are a site owner who uses the keywords within that pages content in a natural way, this will help your chances when it comes to SEO.
If search engine ranking is the objective of all Realtors and websites overall, then what can you do to make sure yours rank very high? Well, there are many factors that will determine this, but there are some within your control like "how many links are inbound to your site." Do you have links within your website that don’t work? A broken link or two can make you lose a better spot in the result findings. Those sites that score much higher are probably those that pass when it comes to site validation.
To increase your search engine ranking, you should use the W3C or World Wide Web Consortium’s site validation tool. They have a web page that checks for coding errors. Those pages that have errors should correct them for the sake of the search engines. If you have a site that all pages are error free this will increase your ranking.
The search engine ranking can be on the front page of the search results if you are willing to optimize your site in ways that are natural, and where you don’t overuse keywords. Your site's content should make sense to the reader because they will stay on your page if it does and may also even decide to do business with you--which is the ultimate goal.